Barbie.com Barbie Toys & Playsets | Mattel
Find a wide selection of Barbie toys and playsets on Mattel.com. Shop Barbie dolls, fashions, dollhouses and more today!
Online Status
Online
Server IP address resolved: Yes
Http response code: 200
Response time: 0.60 sec.
Last Checked: 11/05/2024
Barbie.com traffic volume is 11,180 unique daily visitors and their 24,262 pageviews. The web value rate of barbie.com is 421,794 USD. Each visitor makes around 2.32 page views on average.
By Alexa's traffic estimates barbie.com placed at 18,720 position over the world, while the largest amount of its visitors comes from Brazil, where it takes 5,815 place.
Barbie.com is hosted by AMAZON-02 - Amazon.com, Inc., US in United States; however, we recommend migrating the server to Brazil, as it will speed up barbie.com page load time for the majority of users. See the list of other web pages hosted by AMAZON-02 - Amazon.com, Inc., US.
Barbie.com registered under .COM top-level domain. Check other websites in .COM zone.
The last verification results, performed on (October 13, 2024) barbie.com show that barbie.com has a valid and up-to-date wildcard SSL certificate issued by Let's Encrypt expiring on November 26, 2024. Click “Refresh” button for SSL Information at the Safety Information section. Check the list of websites using SSL certificates issued by Let's Encrypt.
In accordance with Google Safe Browsing, Google Safe Search, Symantec and Web of Trust barbie.com is pretty a safe domain.
Relying Google MobileFriendly test barbie.com is well optimized for mobile and tablet devices, however web page loading speed may be improved.
Global Rank
30,081
Average Load Time
1.44sec
Links In Count
1,957
Website Value
$394,200
Audience Geography. Where are barbie.com visitors located?
| Country | Visitors |
|---|---|
 Brazil BR | 12.9% |
| Venezuela VE | 8.3% |
| United States US | 8.2% |
| India IN | 7.6% |
| Azerbaijan AZ | 6.4% |
| Turkey TR | 5.6% |
| Pakistan PK | 5.2% |
| Peru PE | 4.7% |
| Argentina AR | 3.8% |
| Other | 37.3% |
| Country | Pageviews |
|---|---|
| Brazil BR | 12.4% |
| United States US | 10.8% |
| Venezuela VE | 8.3% |
| India IN | 7% |
| Azerbaijan AZ | 6.1% |
| Turkey TR | 5.8% |
| Peru PE | 5.2% |
| Pakistan PK | 4.9% |
| Argentina AR | 3.1% |
| Other | 36.4% |
| Country | Rank |
|---|---|
| Venezuela VE | 1460 |
| Peru PE | 1938 |
| Ecuador EC | 2488 |
| Azerbaijan AZ | 2888 |
| Pakistan PK | 4074 |
| Colombia CO | 4156 |
| Panama PA | 4279 |
| Turkey TR | 5599 |
| Argentina AR | 5665 |
| Brazil BR | 5815 |
| Dominican Republic DO | 7983 |
| Morocco MA | 8534 |
Where do visitors go on barbie.com?
| Subdomain | Pageviews |
|---|---|
| play.barbie.com | 97.52% |
| assets.barbie.com | 2.27% |
| barbie.com | 0.2% |
| Subdomain | Pageviews per User |
|---|---|
| play.barbie.com | 2.1 |
| assets.barbie.com | 1.3 |
| barbie.com | 1 |
| Subdomain | Reach |
|---|---|
| play.barbie.com | 99.73% |
| assets.barbie.com | 3.74% |
| barbie.com | 0.32% |
How popular is barbie.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 30081 | -3948 |
| past month | 30319 | 793 |
| past week | 29803 | -3812 |
| yesterday | 20491 | -5709 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 39691 | -4556 | 165 | 13% | 2.17 | 1% |
| 30 | 40304 | 1240 | 163 | -4.32% | 2.1 | -1.38% |
| 7 | 38225 | -7320 | 18 | 21% | 2.3 | 10% |
| 1 | 24752 | -7969 | 3 | 30% | 2.7 | 3% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 28377 | -3782 | 284 | 12% |
| 30 | 28555 | 720 | 278 | -3.31% |
| 7 | 28751 | -2775 | 28 | 9% |
| 1 | 20900 | -5562 | 38 | 30% |
Overview
Last Updated: 11/05/2024
Overall result - barbie.com is safe.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 03/21/2024
barbie.com is safe.
Norton ConnectSafe evaluates barbie.com for any unsafe and insecure content. The results are critical for families with young children.
Norton ConnectSafe evaluates barbie.com for any unsafe and insecure content. The results are critical for families with young children.
Google Safe Search
Last Updated: 10/13/2016
barbie.com is safe.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Google Safe Browsing
Last Updated: 01/09/2019
barbie.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 02/22/2021
barbie.com is safe.
McAfee assesses barbie.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze barbie.com for mature or inappropriate content, only security checks are evaluated.
McAfee assesses barbie.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze barbie.com for mature or inappropriate content, only security checks are evaluated.
Web of Trust
Last Updated: 01/09/2019
barbie.com child safety is
very good.
The WOT calculates reputation of the barbie.com. This reputation system receives ratings from users and information from third-party sources, assesses the barbie.com for safety features and confirms, whether barbie.com is suitable for children.
The WOT calculates reputation of the barbie.com. This reputation system receives ratings from users and information from third-party sources, assesses the barbie.com for safety features and confirms, whether barbie.com is suitable for children.
SSL Information
| Domain | *.digital-svcs.mattel.com |
| Issuer Organization | Let's Encrypt |
| Issuer | E6 |
| Algorithm | ecdsa-with-SHA384 |
| Valid form | 08/28/2024 |
| Expiration | 11/26/2024 |
| Signed | Certificate is not self signed |
| Additional Domains |
*.digital-svcs.mattel.com barbei.com barbi.com barbie.be barbie.biz barbie.ch barbie.cl barbie.cn barbie.co.in barbie.co.kr barbie.co.uk barbie.com barbie.com.au barbie.com.br barbie.com.hk barbie.com.my barbie.com.pt barbie.com.sa barbie.com.tr barbie.cz barbie.de barbie.dk barbie.es barbie.fr barbie.gr barbie.hu barbie.it barbie.jp barbie.li barbie.ma barbie.me barbie.mx barbie.net barbie.no barbie.org barbie.pl barbie.pt barbie.sa barbiephone.com br.barbie.com cn.barbie.com de.barbie.com digital-svcs.mattel.com dk.barbie.com es.barbie.com fi.barbie.com fr.barbie.com it.barbie.com kids.barbie.com kr.barbie.com mx.barbie.com nl.barbie.com no.barbie.com play.barbie.com se.barbie.com shop.barbie.com www.barbei.com www.barbi.com www.barbie.be www.barbie.biz www.barbie.ch www.barbie.cl www.barbie.cn www.barbie.co.in www.barbie.co.kr www.barbie.co.uk www.barbie.com www.barbie.com.au www.barbie.com.br www.barbie.com.hk www.barbie.com.my www.barbie.com.pt www.barbie.com.sa www.barbie.com.tr www.barbie.cz www.barbie.de www.barbie.dk www.barbie.es www.barbie.fr www.barbie.gr www.barbie.hu www.barbie.it www.barbie.jp www.barbie.li www.barbie.ma www.barbie.me www.barbie.mx www.barbie.net www.barbie.no www.barbie.org www.barbie.pl www.barbie.pt www.barbie.sa www.barbiephone.com |
Server Location
ASN Information
ASN ID: 16509
ASN Title: AMAZON-02 - Amazon.com, Inc., US
Last Update: 07/16/2024
ASN Whois
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509
OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4
OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN
OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN
RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
WHOIS
Domain Whois
Domain Name: BARBIE.COM
Registry Domain ID: 389162_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2024-05-17T09:26:27Z
Creation Date: 1996-06-19T04:00:00Z
Registry Expiry Date: 2025-06-18T04:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.MARKMONITOR.COM
Name Server: NS2.MARKMONITOR.COM
Name Server: NS3.MARKMONITOR.COM
Name Server: NS4.MARKMONITOR.COM
Name Server: NS5.MARKMONITOR.COM
Name Server: NS6.MARKMONITOR.COM
Name Server: NS7.MARKMONITOR.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T12:40:08Z
DNS Records
| Host | A Record | TTL |
|---|---|---|
| barbie.com | 156.20.172.22 | 43200 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| barbie.com | mailc.mattel.com | 30 | 43200 |
| barbie.com | maila.mattel.com | 10 | 43200 |
| barbie.com | mailb.mattel.com | 10 | 43200 |
| Host | NS Record | TTL |
|---|---|---|
| barbie.com | ns7.markmonitor.com | 86400 |
| barbie.com | ns1.markmonitor.com | 86400 |
| barbie.com | ns5.markmonitor.com | 86400 |
| barbie.com | ns6.markmonitor.com | 86400 |
| barbie.com | ns3.markmonitor.com | 86400 |
| barbie.com | ns4.markmonitor.com | 86400 |
| barbie.com | ns2.markmonitor.com | 86400 |
| Host | TXT Record | TTL |
|---|---|---|
| barbie.com | globalsign-domain-verification=Frfvs0d4ECwYbPQcxP1kJATi1matUj01BUJesg2LzE | 3600 |
| barbie.com | MS=ms26721945 | 3600 |
| barbie.com | globalsign-domain-verification=acDzN6-YxreVcCAPcGNy_Hx8O96CfIVikx5tYdQ2EA | 3600 |
ns1.markmonitor.com
TTL: 86400
Email address: hostmaster.markmonitor.com
Serial: 2018071101
Refresh: 86400
Retry: 3600
Expire: 2592000
Minimum: 172800
Errors
The “charset” attribute on the “link” element is obsolete. Use an HTTP Content-Type header on the linked resource instead.
Element “title” not allowed as child of element “head” in this context. (Suppressing further errors from this subtree.)
Attribute “mce_href” not allowed on element “link” at this point.
A “link” element with a “sizes” attribute must have a “rel” attribute that contains the value “icon” or the value “apple-touch-icon”.
Element “div” not allowed as child of element “a” in this context. (Suppressing further errors from this subtree.)
The element “input” must not appear as a descendant of the “a” element.
Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)
Duplicate attribute “role”.
Attribute “tealiumtrack” not allowed on element “a” at this point.
Attribute “rel” not allowed on element “li” at this point.
A numeric character reference expanded to the C1 controls range.
Element “div” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)
An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
Attribute “dojotype” not allowed on element “div” at this point.
Attribute “widgetid” not allowed on element “div” at this point.
Attribute “controllerid” not allowed on element “div” at this point.
Attribute “ariamessage” not allowed on element “div” at this point.
Attribute “arialiveid” not allowed on element “div” at this point.
Bad value “” for attribute “src” on element “img”: Must be non-empty.
The “cellpadding” attribute on the “table” element is obsolete. Use CSS instead.
The “cellspacing” attribute on the “table” element is obsolete. Use CSS instead.
The “border” attribute on the “table” element is obsolete. Use CSS instead.
The “clear” attribute on the “br” element is obsolete. Use CSS instead.
Duplicate ID “isAdobeFeatureEnabled”.
Duplicate ID “adobeSkuIdsElement”.
Duplicate ID “adobeClientURLElement”.
Duplicate ID “pageTypeElement”.
Element “li” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)
Attribute “name” not allowed on element “meta” at this point.
Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.
Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)
Duplicate attribute “data-toggle”.
Duplicate ID “categoryLink_12811”.
Duplicate ID “categoryLink_12811_15603”.
Duplicate ID “categoryLink_12811_50104”.
Duplicate ID “categoryLink_12811_18601”.
Duplicate ID “categoryLink_12811_47102”.
Duplicate ID “categoryLink_12811_12813”.
Duplicate ID “categoryLink_12811_12814”.
Duplicate ID “categoryLink_12811_12815”.
Duplicate ID “categoryLink_12811_41105”.
Duplicate ID “categoryLink_12811_12818”.
Duplicate ID “categoryLink_12811_12833”.
Duplicate ID “categoryLink_12811_12812”.
Duplicate ID “categoryLink_12811_19601”.
Duplicate ID “categoryLink_12819”.
Duplicate ID “categoryLink_12819_15602”.
Duplicate ID “categoryLink_12819_12820”.
Duplicate ID “categoryLink_12819_12823”.
Duplicate ID “categoryLink_12819_34601”.
Duplicate ID “categoryLink_12819_54602”.
Duplicate ID “categoryLink_12819_47102”.
Duplicate ID “categoryLink_12819_12824”.
Duplicate ID “categoryLink_12819_12825”.
Duplicate ID “categoryLink_12819_12826”.
Duplicate ID “categoryLink_12819_12827”.
Duplicate ID “categoryLink_12819_12828”.
Duplicate ID “categoryLink_12819_12829”.
Duplicate ID “categoryLink_12819_41103”.
Duplicate ID “categoryLink_12819_12830”.
Duplicate ID “categoryLink_12819_40102”.
Duplicate ID “categoryLink_12819_12835”.
Duplicate ID “categoryLink_12837”.
Duplicate ID “categoryLink_12837_12838”.
Duplicate ID “categoryLink_12837_12839”.
Duplicate ID “categoryLink_12837_12840”.
Duplicate ID “categoryLink_12837_12841”.
Duplicate ID “categoryLink_12837_12842”.
Duplicate ID “categoryLink_12844”.
Duplicate ID “categoryLink_12844_15604”.
Duplicate ID “categoryLink_12844_12845”.
Duplicate ID “categoryLink_12844_12846”.
Duplicate ID “categoryLink_12844_12847”.
Duplicate ID “categoryLink_12844_12848”.
Duplicate ID “categoryLink_12844_12849”.
Duplicate ID “categoryLink_12844_12850”.
Duplicate ID “categoryLink_12844_12851”.
Duplicate ID “categoryLink_12844_12852”.
Duplicate ID “categoryLink_12844_12853”.
Duplicate ID “categoryLink_12844_12854”.
Duplicate ID “categoryLink_12844_16110”.
Duplicate ID “categoryLink_38601”.
Duplicate ID “categoryLink_38601_40833”.
Duplicate ID “categoryLink_38601_12862”.
Duplicate ID “categoryLink_38601_40838”.
Duplicate ID “categoryLink_38601_40837”.
Duplicate ID “categoryLink_38601_12866”.
Duplicate ID “categoryLink_38601_12867”.
Duplicate ID “categoryLink_38601_40834”.
Duplicate ID “categoryLink_38601_40836”.
Duplicate ID “categoryLink_38601_40101”.
An element with “role=menuitem” must be contained in, or owned by, an element with “role=menubar” or “role=menu”.
Duplicate ID “categoryLink_aboutBarbie”.
Duplicate ID “navLogin”.
No “li” element in scope but a “li” end tag seen.
Bad value “/wcsstore/Mattel/images/barbie/storehome/WK45_Home Page Desktop.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Bad value “/wcsstore/Mattel/images/barbie/storehome/Home Page Desktop_With GWP.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Bad value “” for attribute “target” on element “area”: Browsing context name must be at least one character long.
Bad value “/wcsstore/Mattel/images/barbie/storehome/WK45_Home Page Mobile.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Bad value “/wcsstore//Mattel/images/barbie/storehome/Home Page Mobile_With GWP.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Duplicate ID “categoryId”.
Duplicate ID “SimpleSearchForm_SearchTerm”.
Attribute “autocomplete” is only allowed when the input type is “color”, “date”, “datetime-local”, “email”, “hidden”, “month”, “number”, “password”, “range”, “search”, “tel”, “text”, “time”, “url”, or “week”.
The “center” element is obsolete. Use CSS instead.
Bad value “/wcsstore/Mattel/images/barbie/storehome/WK 43_Justice League_HP & LP.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Bad value “/wcsstore/Mattel/images/barbie/storehome/WK43_Justice League_HP & LPmobile.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Bad value “/wcsstore/Mattel/images/barbie/storehome/homepage_secondary callouts/homepage-banner_desktop_holiday-dolls_1600x450px.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Element “area” is missing required attribute “alt”.
Bad value “/wcsstore/Mattel/images/barbie/storehome/homepage_secondary callouts/aspot_mobile_holiday-dolls_640x720px.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
No space between attributes.
Bad value “/wcsstore/Mattel/images/barbie/storehome/Barbie_Fashionitstas_dotcom_a-spot_mobile_640x720 (1).jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Bad value “/wcsstore/Mattel/images/barbie/storehome/BYCBA-Barbie-Mobile (1).jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.
Attribute “orgwidth” not allowed on element “img” at this point.
Attribute “orgheight” not allowed on element “img” at this point.
Element “img” is missing required attribute “src”.
The “id” attribute on a “map” element must have an the same value as the “name” attribute.
Duplicate ID “barbie-bumper”.
Duplicate ID “barbie-bumper-map”.
Duplicate ID “BumperCheckItOut”.
Duplicate ID “BumperContinue”.
No “p” element in scope but a “p” end tag seen.
The “width” attribute on the “td” element is obsolete. Use CSS instead.
Attribute “aria-required” not allowed on element “div” at this point.
Attribute “closeontimeout” not allowed on element “div” at this point.
Element “div” not allowed as child of element “h3” in this context. (Suppressing further errors from this subtree.)
Duplicate ID “contentRecommendationWidget_FamilyOfBrandsEspot”.
Duplicate ID “familyOfBrands”.
Attribute “name” not allowed on element “div” at this point.
The “aria-labelledby” attribute must point to an element in the same document.
Warnings
Consider avoiding viewport values that prevent users from resizing documents.
The first occurrence of ID “isAdobeFeatureEnabled” was here.
The first occurrence of ID “adobeSkuIdsElement” was here.
The first occurrence of ID “adobeClientURLElement” was here.
The first occurrence of ID “pageTypeElement” was here.
The first occurrence of ID “categoryLink_12811” was here.
The first occurrence of ID “categoryLink_12811_15603” was here.
The first occurrence of ID “categoryLink_12811_50104” was here.
The first occurrence of ID “categoryLink_12811_18601” was here.
The first occurrence of ID “categoryLink_12811_47102” was here.
The first occurrence of ID “categoryLink_12811_12813” was here.
The first occurrence of ID “categoryLink_12811_12814” was here.
The first occurrence of ID “categoryLink_12811_12815” was here.
The first occurrence of ID “categoryLink_12811_41105” was here.
The first occurrence of ID “categoryLink_12811_12818” was here.
The first occurrence of ID “categoryLink_12811_12833” was here.
The first occurrence of ID “categoryLink_12811_12812” was here.
The first occurrence of ID “categoryLink_12811_19601” was here.
The first occurrence of ID “categoryLink_12819” was here.
The first occurrence of ID “categoryLink_12819_15602” was here.
The first occurrence of ID “categoryLink_12819_12820” was here.
The first occurrence of ID “categoryLink_12819_12823” was here.
The first occurrence of ID “categoryLink_12819_34601” was here.
The first occurrence of ID “categoryLink_12819_54602” was here.
The first occurrence of ID “categoryLink_12819_47102” was here.
The first occurrence of ID “categoryLink_12819_12824” was here.
The first occurrence of ID “categoryLink_12819_12825” was here.
The first occurrence of ID “categoryLink_12819_12826” was here.
The first occurrence of ID “categoryLink_12819_12827” was here.
The first occurrence of ID “categoryLink_12819_12828” was here.
The first occurrence of ID “categoryLink_12819_12829” was here.
The first occurrence of ID “categoryLink_12819_41103” was here.
The first occurrence of ID “categoryLink_12819_12830” was here.
The first occurrence of ID “categoryLink_12819_40102” was here.
The first occurrence of ID “categoryLink_12819_12835” was here.
The first occurrence of ID “categoryLink_12837” was here.
The first occurrence of ID “categoryLink_12837_12838” was here.
The first occurrence of ID “categoryLink_12837_12839” was here.
The first occurrence of ID “categoryLink_12837_12840” was here.
The first occurrence of ID “categoryLink_12837_12841” was here.
The first occurrence of ID “categoryLink_12837_12842” was here.
The first occurrence of ID “categoryLink_12844” was here.
The first occurrence of ID “categoryLink_12844_15604” was here.
The first occurrence of ID “categoryLink_12844_12845” was here.
The first occurrence of ID “categoryLink_12844_12846” was here.
The first occurrence of ID “categoryLink_12844_12847” was here.
The first occurrence of ID “categoryLink_12844_12848” was here.
The first occurrence of ID “categoryLink_12844_12849” was here.
The first occurrence of ID “categoryLink_12844_12850” was here.
The first occurrence of ID “categoryLink_12844_12851” was here.
The first occurrence of ID “categoryLink_12844_12852” was here.
The first occurrence of ID “categoryLink_12844_12853” was here.
The first occurrence of ID “categoryLink_12844_12854” was here.
The first occurrence of ID “categoryLink_12844_16110” was here.
The first occurrence of ID “categoryLink_38601” was here.
The first occurrence of ID “categoryLink_38601_40833” was here.
The first occurrence of ID “categoryLink_38601_12862” was here.
The first occurrence of ID “categoryLink_38601_40838” was here.
The first occurrence of ID “categoryLink_38601_40837” was here.
The first occurrence of ID “categoryLink_38601_12866” was here.
The first occurrence of ID “categoryLink_38601_12867” was here.
The first occurrence of ID “categoryLink_38601_40834” was here.
The first occurrence of ID “categoryLink_38601_40836” was here.
The first occurrence of ID “categoryLink_38601_40101” was here.
The first occurrence of ID “categoryLink_aboutBarbie” was here.
The first occurrence of ID “navLogin” was here.
The first occurrence of ID “categoryId” was here.
The first occurrence of ID “SimpleSearchForm_SearchTerm” was here.
The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.
The first occurrence of ID “barbie-bumper” was here.
The first occurrence of ID “barbie-bumper-map” was here.
The first occurrence of ID “BumperCheckItOut” was here.
The first occurrence of ID “BumperContinue” was here.
Empty heading.
Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.
The first occurrence of ID “contentRecommendationWidget_FamilyOfBrandsEspot” was here.
The first occurrence of ID “familyOfBrands” was here.
Last tested: 06/13/2016
Desktop
Desktop Speed
15%
Optimize images
Minify JavaScript
Leverage browser caching
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Avoid landing page redirects
Prioritize visible content
Desktop Resource Breakdown
| Total Resources | 91 |
| Number of Hosts | 9 |
| Static Resources | 62 |
| JavaScript Resources | 22 |
| CSS Resources | 5 |
Last tested: 05/19/2017
Mobile
Mobile Usability
99%
Size tap targets appropriately
Mobile Speed
36%
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Leverage browser caching
Avoid landing page redirects
Optimize images
Minify JavaScript
Minify CSS
Minify HTML
Mobile Resource Breakdown
| Total Resources | 127 |
| Number of Hosts | 15 |
| Static Resources | 104 |
| JavaScript Resources | 47 |
| CSS Resources | 11 |
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