Bit.ly Bitly | URL Shortener, Custom Links & Link Management

Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-lea...


Online Status
Online

Server IP address resolved: Yes
Http response code: 200
Response time: 0.54 sec.
Last Checked: 06/26/2022

Bit.ly traffic volume is 153,370 unique daily visitors and their 194,779 pageviews. The web value rate of bit.ly is 2,558,884 USD. Each visitor makes around 1.36 page views on average.

By Alexa's traffic estimates bit.ly placed at 337 position over the world, while the largest amount of its visitors comes from Japan, where it takes 1,590 place.

Bit.ly is hosted by GOOGLE-PRIVATE-CLOUD - Google LLC, US in United States; however, we recommend migrating the server to Japan, as it will speed up bit.ly page load time for the majority of users. See the list of other web pages hosted by GOOGLE-PRIVATE-CLOUD - Google LLC, US.

Bit.ly registered under .LY top-level domain. Check other websites in .LY zone.

The last verification results, performed on (November 28, 2019) bit.ly show that bit.ly has an expired SSL certificate issued by DigiCert Inc (expired on August 12, 2020). Click “Refresh” button for SSL Information at the Safety Information section. Check the list of websites using SSL certificates issued by DigiCert Inc.

In accordance with Google Safe Browsing, Google Safe Search, Symantec and Web of Trust bit.ly is pretty a safe domain.

Relying Google MobileFriendly test bit.ly is well optimized for mobile and tablet devices.


Global Rank
3,811
Average Load Time
0.62sec
Links In Count
638,712
Website Value
$2.4 M

Overview
Last Updated: 06/26/2022
Overall result - bit.ly is safe.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 06/22/2022
bit.ly is safe.
Norton ConnectSafe evaluates bit.ly for any unsafe and insecure content. The results are critical for families with young children.
Google Safe Search
Last Updated: 09/30/2020
bit.ly is safe.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Google Safe Browsing
Last Updated: 06/22/2022
bit.ly is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 06/22/2022
bit.ly is safe.
McAfee assesses bit.ly for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze bit.ly for mature or inappropriate content, only security checks are evaluated.
Web of Trust
Last Updated: 09/30/2020
bit.ly child safety is very good.
The WOT calculates reputation of the bit.ly. This reputation system receives ratings from users and information from third-party sources, assesses the bit.ly for safety features and confirms, whether bit.ly is suitable for children.

SSL Information
Domainbit.ly
Issuer OrganizationDigiCert Inc
IssuerDigiCert SHA2 Extended Validation Server CA
AlgorithmRSA-SHA256
Valid form08/08/2019
Expiration08/12/2020
SignedCertificate is not self signed
Additional Domains bit.ly
Server Location

ASN Information

ASN ID: 396982
ASN Title: GOOGLE-PRIVATE-CLOUD - Google LLC, US

Last Update: 04/20/2022

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2019, American Registry for Internet Numbers, Ltd.
#

ASNumber: 396982
ASName: GOOGLE-PRIVATE-CLOUD
ASHandle: AS396982
RegDate: 2018-08-15
Updated: 2018-08-15
Comment: *** This ASN is used for Google Private Cloud ***
Comment:
Comment: Direct all copyright and legal complaints to
Comment: https://support.google.com/legal/go/report
Comment:
Comment: Direct all spam and abuse complaints to
Comment: https://support.google.com/code/go/gce_abuse_report
Comment:
Comment: For fastest response, use the relevant forms above.
Comment:
Comment: Complaints can also be sent to the GC Abuse desk
Comment: (google-cloud-compliance@google.com)
Comment: but may have longer turnaround times.
Comment:
Comment: Complaints sent to any other POC will be ignored.
Ref: https://rdap.arin.net/registry/autnum/396982


OrgName: Google LLC
OrgId: GOOGL-2
Address: 1600 Amphitheatre Parkway
City: Mountain View
StateProv: CA
PostalCode: 94043
Country: US
RegDate: 2006-09-29
Updated: 2017-12-21
Comment: *** The IP addresses under this Org-ID are in use by Google Cloud customers ***
Comment:
Comment: Direct all copyright and legal complaints to
Comment: https://support.google.com/legal/go/report
Comment:
Comment: Direct all spam and abuse complaints to
Comment: https://support.google.com/code/go/gce_abuse_report
Comment:
Comment: For fastest response, use the relevant forms above.
Comment:
Comment: Complaints can also be sent to the GC Abuse desk
Comment: (google-cloud-compliance@google.com)
Comment: but may have longer turnaround times.
Comment:
Comment: Complaints sent to any other POC will be ignored.
Ref: https://rdap.arin.net/registry/entity/GOOGL-2

OrgTechHandle: ZG39-ARIN
OrgTechName: Google LLC
OrgTechPhone: +1-650-253-0000
OrgTechEmail: arin-contact@google.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN

OrgAbuseHandle: GCABU-ARIN
OrgAbuseName: GC Abuse
OrgAbusePhone: +1-650-253-0000
OrgAbuseEmail: google-cloud-compliance@google.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/GCABU-ARIN

OrgNOCHandle: GCABU-ARIN
OrgNOCName: GC Abuse
OrgNOCPhone: +1-650-253-0000
OrgNOCEmail: google-cloud-compliance@google.com
OrgNOCRef: https://rdap.arin.net/registry/entity/GCABU-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2019, American Registry for Internet Numbers, Ltd.
#

WHOIS

Domain Name: bit.ly
Registry Domain ID: 24501-CoCCA
Registry WHOIS Server:: whois.nic.ly
Updated Date: 2020-11-24T15:02:24.867Z
Creation Date: 2008-05-17T22:00:00.0Z
Registry Expiry Date: 2022-05-17T22:00:00.0Z
Registrar Registration Expiration Date: 2022-05-17T22:00:00.0Z
Registrar: Libyan Spider Network (int)
Registrar Abuse Contact Email: support@register.ly
Registrar Abuse Contact Phone: +1.8448469791
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: 9nq3s-4IWsH
Registrant Name: bitly operations
Registrant Organization: Bitly
Registrant Street: 139 5th Avenue 5th Floor
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10010
Registrant Country: US
Registrant Phone: +64.66785610
Registrant Email: hostmaster@bit.ly
Name Server: ns-1372.awsdns-43.org
Name Server: ns-705.awsdns-24.net
Name Server: ns-cloud-c1.googledomains.com
Name Server: ns-cloud-c2.googledomains.com
Name Server: ns-cloud-c3.googledomains.com
DNSSEC: unsigned
>>> Last update of WHOIS database: 2021-04-24T22:49:12.691Z


DNS Records
HostA RecordTTL
bit.ly67.199.248.10300
bit.ly67.199.248.11300
HostMX RecordPriorityTTL
bit.lyaspmx.l.google.com1086400
bit.lyalt1.aspmx.l.google.com2086400
bit.lyalt2.aspmx.l.google.com2086400
bit.lyaspmx2.googlemail.com3086400
bit.lyaspmx3.googlemail.com3086400
HostNS RecordTTL
bit.lyns-276.awsdns-34.com86400
bit.lyns-705.awsdns-24.net86400
bit.lyns-1372.awsdns-43.org86400
bit.lyns-1766.awsdns-28.co.uk86400
bit.lyns-cloud-c1.googledomains.com86400
bit.lyns-cloud-c2.googledomains.com86400
bit.lyns-cloud-c3.googledomains.com86400
bit.lyns-cloud-c4.googledomains.com86400
HostTXT RecordTTL
bit.ly2205ECE8B93600
bit.lyyandex-verification: 41b3ec866726729d3600
bit.lygoogle-site-verification: zhEwFAQvtUWYInQtt81loDiZmomsEmkAbuRsSSxk1YI3600
bit.lyv=spf1 include:mktomail.com include:_spf.google.com include:_spf.salesforce.com include:mailgun.org -all3600

ns-cloud-c1.googledomains.com
TTL: 21600
Email address: cloud-dns-hostmaster.google.com
Serial: 1
Refresh: 21600
Retry: 3600
Expire: 259200
Minimum: 300

Warnings

Errors

Last tested: 05/24/2017

Desktop
Desktop Speed
77%

Desktop Resource Breakdown
Total Resources24
Number of Hosts12
Static Resources13
JavaScript Resources6
CSS Resources1

Last tested: 05/24/2017

Mobile
Mobile Usability
98%
Mobile Speed
61%

Mobile Resource Breakdown
Total Resources27
Number of Hosts15
Static Resources13
JavaScript Resources8
CSS Resources1
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